Hip Hop wasn’t the first music genre with an the East coast/West coast rivalry. Country Music has always had such a rivalry with the CMA and ACM Award programs showcases. While that rivalry, like the Hip Hop one, has waned over the years, the award shows still exist and artists still fall into such “places” in the musical landscape. But what happens when an “East coast” artist transplants to the West coast? For Whitney Lockert, it was refuge and renewal as showcased on the forthcoming album Long Way to California (out July 15). The record draws on various experiences and hoped futures and from his work with artists like Marc Ford and Nigerian reggae star Majek Fashek.
The album finds Whitney Lockert musing on growing older while simultaneously nostalgically looking back at growing up in a small town. “This Disguise” is a song from LongWay To California, and we’re very proud to be premiering it exclusively here before it releases to DSPs on Friday, June 30. Below is what Whitney has to say about the track: