She's already won 6 Grammy Awards, multiple CMA and ACM Awards (including winning “Album of the Year” from all three bodies for her most-recent album Golden Hour) and accolades such as Woman of the Year from Billboard magazine so it’s no surprise that the artist, whose music has sparingly been heard on country radio, would pivot — at least a little bit — from her home genre of modern country music to work her forthcoming album in the largest of ways possible. As if to notice how the waves of change are flowing, UMG Nashville and Interscope Records have formed a partnership to jointly release Musgraves’ forthcoming album.
“Kacey is one of the most powerful storytellers in music today, a true albums artist who creates potent song collections that are timeless,” says Interscope Geffen A&M Chairman & CEO John Janick. “We are truly delighted to have her as part of our Interscope Records family and look forward to working alongside the UMG Nashville team and her manager Jason Owen to deliver this important project to audiences around the world.”
Interscope Geffen A&M Vice Chairman, Steve Berman commented: “Kacey’s unique approach to making music and her overall boundless creative presentation is innovative and absolutely exciting. We are so happy to welcome her into our Interscope family.” Under the new partnership agreement, both labels will collaborate together on marketing, radio promotion and international marketing for Musgraves upcoming release.
“I have never worked with anyone whose cultural reach is so vast,” says UMG Nashville CEO & Chairman, Mike Dungan. “This artist and her music have thrived in so many diverse environments. Kacey, the music, and the career deserve the broadest base of experience and expertise. We have discussed some type of cross label partnership for her music for a couple of years now and this is the perfect fit. We’re excited to partner with our friends at Interscope on the next chapter of Kacey Musgraves.”
“Kacey’s music has never had boundaries,” adds UMG Nashville President, Cindy Mabe. “Her clever songwriting, adept storytelling, vulnerable and real emotional delivery, and her overall ‘take me or leave me’ spirit have translated through genre, time, space and culture. She simply connects. As we begin to set up her new music, it made sense to once again push the boundaries to reach more fans around the world as we continue to serve the fans who have been here from the beginning.”
Look for the new album of music to hit later this year.