Joe Nichols is on a roll since signing with RedBow Records last year. The Award-winning vocalist has scored two consecutive chart-topping hits with "Sunny & 75" and "Yeah." Both songs, from his RedBow debut Crickets showcase a more 'modern' sound than the talented singer was previously known for (even though still very much a well-known radio star).
With both of those songs hitting #1 and becoming RIAA-certified Gold selling digital tracks, Joe hopes to keep his resurgence going with "Hard To Be Cool," a song written by Jason Sellers ("Don't You Wanna Stay") and Rob Hatch. The song is interesting in that it has a lyric which finds Nichols focused on how he can try not to show his 'nervousness' around a pretty girl who he'd like to get to know better. But her attractiveness to him at that moment makes it really hard for him to come off as a 'cool guy' that all guys try to be when meeting a beautiful woman for that first time.
This single should have no difficulties in becoming the third hit from Crickets and it may be his best single from the album yet.