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Who or What Determines a Hit Song on the Radio?

Outside of talk stations, country music is the radio format with the most stations dedicated to it.  Country radio charts (which determine what a number one hit is) are split up into two levels: Major markets and everybody else.  Is this right or good for country music?
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Is Country Radio in Trouble?

Billboard's radio airplay chart is practically known as the 'gospel' for music city. The problem with the power the chart has is held in the fact that it doesn't take into account many of the middle to small market stations in the country. Why?