After being signed to and releasing music for Warner Brothers Records for over a decade — and being quite successful at it — the duo of Big Kenny and John Rich decided to record and release their fifth studio album Gravity on their own label titled Big & Rich Records. Two years after releasing that project, the duo has scored their third-consecutive Top 10 hit from it on the Mediabase/Country AirCheck chart with “Lovin’ Lately.” Lovin' Lately is a song the duo wrote based on a title suggestion from Tim McGraw, who would go on to record the song with the duo and act in the music video, a video he conceived of after hearing the duo's original demo of the track.
As a truly independent act, the feat of scoring a string of hits is not lost on the duo with John Rich admitting it was a risk worth taking:
"It's terrifying and exciting all at the same time. You take on all the business and marketing side yourself, but there's a big team of people that we have assembled that are helping us do this. But at the end of the day, our board meeting consists of two guys. If we agree, it will happen, and if we don't, it doesn't."
In a world where artists rarely score any top 10 hits (and Big & Rich only had one such hit — the #1 “Lost In This Moment” — before this trifecta of hits). The duo has been working on their forthcoming second independently-released project and it will mark the sixth studio album of their career. Look for a report on their future music — also likely to be hits — on RoughStock soon.