Willie Nelson Launches Willie's Reserve

Iconic country music star launches cannabis products in Colorado and Washington states, where it is legal.

Willie Nelson has announced a unique American enterprise: Willie's Reserve, a cannabis brand reflecting Nelson's own longstanding experience and his commitment to regulated, natural, and high quality strains of marijuana in U.S. legal markets. As one journalist has already noted, "The marijuana world is about to get its first connoisseur brand, edging it farther from an illegal substance and closer to the realm of fine wines."

Willie's Reserve is an extension of Nelson's passion and appreciation for the many varieties and range of the plant's qualities. Some of the best master growers in America will collaborate, along with the singer, to define quality standards so that fans can expect clean and consistent products.

Willie's Reserve will be grown, distributed and sold by local businesses in Colorado and Washington, and will become available in other markets when state regulations allow.

"I am looking forward to working with the best growers in Colorado and Washington to make sure our product is the best on the market," says Nelson.

Collaboration is at the center of plans for Willie's Reserve. Nelson has been an outspoken supporter of the front line efforts of store owners, growers, and citizens who have been pioneers and advocates of cannabis policy improvements. The company will work with businesses that are making smart and sustainable choices for the environment, have demonstrated leadership in their markets, and are committed to encouraging safe, legal use.

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