Mikel Knight Approaching Gold Sales Status For Album Selling Album by Street Teams

There’s a movement afoot in the underground of Country music and while some of this movement has pollinated the mainstream from time to time, it mostly remains a grassroots, DYI endeavor. Mikel Knight is one of the biggest DYI guys with what he calls the underground’s “Urban Country Fusion,” joining Colt Ford and The Moonshine Bandits (among others) in building up this base. 

Through sheer hard work, the artist has taken his blend of southern roots and Hiphop music to craft a sound which has him being called “The Maverick of Music Row” with sales over 300,000 thus far with chart-topping singles on the Top Line Dancing Songs in the USA, Europe and Asia. 

The singer, who took distribution of his music into his own hands, created the Maverick Dirt Road Street Team and started selling 20 albums a day out of one van and less than two years later, they have 14 vans, 45 cowboys and over 300,000 albums sold to date, with a sales gross of over $3 million. As of January 2014, Mikel Knight and his Maverick Dirt Road Street Team have averaged 35k albums sold a month and have an increase of 10,000 albums per month. Their goal is to become the first artist to hit the RIAA Gold mark (sales of 500,000 albums) by selling albums from his street team and their goal after that is to hit RIAA Platinum (One Million) by selling albums hand-to-hand by January of 2015.

Knight grew up with diverse influences like Lynyrd Skynyrd, Willie Nelson, George Clinton, Stevie Wonder, Lionel Richie, Johnny Cash and The Commodores and was motivated by these singers to make his own music from the age of 11. By the time he was 17 a local producer found him and after that deal, he committed to major label recording contracts before later moving back to Texas to create his own genre of music, which blends his influences, in 2003. Hoping to build his own label for his music, luck struck when a Distributor in Japan found his first two albums and began to distribute and sell them, moving nearly 100,000 albums. That allowed him the financial freedom to establish 1203 Entertainment. 

Knight’s current album, the one making all of the Street Team accolades, Urban Cowboy is available now and features a blend of rap lyrics with down-home traditional country acoustic instruments, fiddles and slide guitar. for more info on Mikel Knight, his music and more, you can visit his website.