Dierks Bentley has joined forces with soft drink brand Mountain Dew for his upcoming Riser Tour.
The partnership names Mountain Dew as a tour sponsor, helping Bentley take the personal and genre-bending tunes featured on his seventh studio album, Riser, across the nation this summer for his headlining tour. The tour will also feature special guests Chris Young, Chase Rice and Jon Pardi.
“Fans know that they are getting something real when they listen to Dierks Bentley – he expresses who he is through his music and that’s a trait that vibes really well with the Mountain Dew brand,” says Greg Lyons, Vice President of Marketing, Mountain Dew. “We’re so excited to welcome him into the DEW family, and know that DEW Nation will be a big supporter of his.”
“I’m fired up about the tour this summer and happy to have Mountain Dew and the DEW Nation joining us out on the road,” adds Bentley. “Dew is a brand that encourages individuality and doing things your own way, and that’s something I can definitely identify with and get behind.”
Riser will hit stores this month, and the Riser Tour will launch on February 25. Visit www.dierks.com for a full list of dates.
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