Jerrod Niemann is known for his shenanigans just as much as he is for his music. So what better way to get fans fired up for the release of his High Noon album than with a little funny web content.
Niemann has unveiled JourneyToHighNoon.com with the debut of a video trailer previewing the rollout of an interactive mini-movie featuring the singer as the hero of the High Noon Saloon.
“The film that drives the JourneyToHighNoon.com interactive experience is sort of an old-western style piece that takes elements, song titles, and themes from the High Noon album and works them into this wild west adventure between a villain called Big Bad Les James, a donkey and myself," Niemann explains. "It takes place at the High Noon Saloon, where I basically wake up after a rough night and have to put the pieces back together about what happened the night before … and find out why I’m wanted at High Noon by the villain.”
“In true Jerrod Niemann style, we’re rolling out something that’s inventive and great fun," adds Gary Overton, Chairman and CEO of Niemann’s label home, Sony Music Nashville. "[The] video trailer offers a preview of the daring doings to come at the High Noon Saloon. It’s classic Jerrod humor all the way, and the upcoming interactive elements will be a blast.”
Throughout the run-up to the March 25 release of High Noon, www.JourneyToHighNoon.com will continue to be the destination offering fans an evolving variety of new experiences, including opportunities for free downloads, gaming, and exclusive video content.
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