Trace Adkins' brand new 11th studio album Love Will... was released last week by Show Dog - Universal Music as the Country Music star won the "All-Star" edition of NBC's hit Celebrity Apprentice reality program, having raised over $1.5 million for the American Red Cross. The album is available now on iTunes.
In support of the album's release, Adkins made appearances on the Today Show, Fox & Friends, and Sirius XM's Sounds of Summer broadcast, as well as the live Celebrity Apprentice finale (Where he sang the title track with the Harlem Gospel Choir). Adkins is currently prepping to serve as the Honorary Grand Marshal in the 2013 National Memorial Day Parade in Washington,D.C. He will be featured on cover of Country Weekly(on-stands 5/24) and perform on The Tonight Show with Jay Leno on June 12th. The album was produced by a who's-who of music industry veterans including Tony Brown, Mark Wright, Frank Rogers, Kenny Beard and Mickey Cones.
The album’s first single, “Watch The World End With You,” features two-time Grammy winning singer/songwriter Colbie Caillat, known for Pop and Adult Contemporary hits such as "Bubbly," "Fallin' for You," and "I Do." Trace recently asked fans to submit videos and photos that match the message of undying love. An online video has been launched featuring fan submission highlights. Of the track, USA Today declares, “Not many guys could pull off a love song about the apocalypse, but danged if Adkins doesn't make it sound romantic.” Watch the fan video here.
Here's what the critics have been saying about Love Will...:
ASSOCIATED PRESS – “… the tall, muscular former oil rigger concentrates on romantic themes, some of which push at the steamier edges of conservative country music conventions - as on his cover of the Exile pop hit "Kiss You All Over."”
COUNTRY WEEKLY – “Love Will . . . isn’t a collection of schmoopy, saccharine ballads. The songs are solid and lyrically diverse, exploring love—from the unrequited kind of “So What If I Do” to the eternal in “Watch the World End” to the downright heartbreaking in “If the Sun Comes Up.””
GAC – “Trace has always had fantastic range, but Love Will… features many dynamic performances where simple inflections and nuances add whole new dimensions. An emotion as rich and complicated as love can certainly mean something different from one person to the next, but on Love Will…, Trace succeeds in giving listeners an insightful and personal look at what it means to him.”
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