Single Review: Blake Shelton - Drink On It

With a string of five consecutive #1 hits and his second CMA Male Vocalist of the year trophy, Blake Shelton certainly seems primed to take the mantle of country music's most consistent male hitmaker or does he? Read on to find out what we have to say about "Drink On It."

The mixture of a somewhat cheesy melody and a somewhat sleazy narrator does make the song kind of fun, even though the hook seems to be trying a bit too hard.  The lyrics are somewhat undeveloped, and it’s a bit hard to believe his pick-up line works, but it does enough to drive home the song’s message.  Shelton has done a fine job of mixing 80’s style music with country in the past, his Starting Fires record comes to mind, and he seems to be trying that again here, though a few more country elements would’ve been welcomed.  Overall it’s a solid, but slightly underwhelming track, the kind that you sing along to without even realizing it’s playing on the radio.  It’s unlikely to be anyone’s favorite song of 2012, but it’s a harmless tune that should catch the ear of the casual listener, and should give Shelton a fair chance to continue his streak at the top of the charts.